Ebook Download International Business (5th Edition)By Alan M. Rugman, Simon Collinson
Ebook Download International Business (5th Edition)By Alan M. Rugman, Simon Collinson
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International Business (5th Edition)By Alan M. Rugman, Simon Collinson
Ebook Download International Business (5th Edition)By Alan M. Rugman, Simon Collinson
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Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China.
- Sales Rank: #1405278 in Books
- Published on: 2008-12-29
- Original language: English
- Number of items: 1
- Dimensions: 10.20" h x 1.10" w x 7.70" l, 3.05 pounds
- Binding: Paperback
- 752 pages
Review
"This book provides a comprehensive. coherent and intelligent account of the complexities of International Business ... with the most balanced coverage of global regional differences of any textbook I know." — Dr. Simon Collinson, Warwick Business School
"Their balanced coverage of European, North American. and Asian firms and operations, as well as both the manufacturing and service sectors, is unmatched in competitive offerings. The relevance, depth, and vitality of this highly readable text wilt surely set the new standard by which those texts that follow will be measured." — Carol A. Howard, Oklahoma City University
"This is an exciting, topical and challenging text combining theory with practice in an outstandingly effective way." — Professor Sid Gray, University of New South Wales
From the Back Cover
As you’ll know from today’s news, the world of international business moves quickly. And as a student of the subject, you’ll need a textbook which keeps pace with the ongoing developments in both theory and practice.
This fifth edition of International Business delivers a comprehensive introduction to the subject from authors at the forefront of research and fresh thinking.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – and the emerging markets in world trade, such as Brazil, India and China.
Critical to your successful study of international business, the book provides:
- a brand new chapter on China
- 5 dedicated chapters on key regions of the world
- 100 case studies drawn from a wide range of sources
- key frameworks to provide clarity and continuity of understanding
- a strategic view of international business, integrating analysis of the competitive environment and the internal resources of the firm
So, as a student of today and international manager of tomorrow, open up to learn from the experiences of the established and the emerging forces of world business – from Samsung, Bang & Olufsen and Citigroup to Nanjing Auto, Haier and Tata.
Alan Rugman is Professor of International Business, Henley School of Business at the University of Reading and Professor in International Business at Indiana University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at Warwick Business School.
About the Author
Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.
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